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Exponent Scientist to Give Technical Keynote Presentation at SAE World Congress


March 30, 2010

Dr. Nathan Soderborg will deliver a Technical Keynote Presentation for the Integrated Design & Manufacturing sessions of the SAE 2010 World Congress, held April 13–15, 2010 at the Cobo Center in Detroit, Michigan. His presentation, “The Role of Design for Six Sigma in Successful Product Development,” will be given April 14 at 1:00 pm.

The presentation, based on extensive experience in the field of automotive product development, identifies how statistical engineering and the methods of Six Sigma can be applied to deliver desirable, high-quality products. It introduces a roadmap for aligning strategy, tactics, and tools to accomplish three key product development objectives: understanding and delighting customers, anticipating and avoiding failures, and improving efficiency in the product creation process.