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David A. Krauss, Ph.D.

Senior Managing Scientist

Human Factors

Professional Profile


Dr. Krauss has specialized knowledge in human perception and cognition, reaction time, attention, the effects of lighting conditions on vision, and how stress affects behavior. He uses this experience to investigate human factors in a wide array of scenarios such as automobile accidents, industrial and occupational accidents, structure fires, and slip-and-fall incidents. Dr. Krauss has investigated accidents associated with industrial safety, motor vehicles, and consumer products, among others.

Dr. Krauss’ analysis methods include programming custom image-processing software to quantify visibility and conspicuity for many applications, including product development and recreating accident scenarios. He has also developed, published, and implemented a method to accurately capture and display digital photographs of low-visibility or nighttime accident scenes. Additionally, he performs quantitative injury and risk analyses using large-scale incident and injury data from various sources including the Consumer Product Safety Commission (CPSC), Centers for Disease Control (CDC), Food and Drug Administration (FDA), and manufacturer trade associations.

As part of his consulting practice, Dr. Krauss oversees human-subject testing to assess product usability and to gather user opinions for various products. He incorporates elements of anthropometry, visual assessments, psychophysics, questionnaires, and observational techniques to conduct comprehensive evaluations of a variety of consumer and industrial products.

Dr. Krauss’ doctoral dissertation addressed human visual perception and reading. His familiarity with the cognitive-psychology literature has been applied to the development of warnings, instructions, and safety information for various products as well as to the assessment of the role of warnings in accidents.

  • Ph.D., Psychology/Cognitive Neuroscience, University of California, Los Angeles (UCLA), 2003
  • M.A., Psychology/Cognitive Neuroscience, University of California, Los Angeles (UCLA), 2000
  • B.S., Biopsychology and Cognitive Science, University of Michigan, Ann Arbor, 1998
  • Pauley Graduate Fellowship, University of California, Los Angeles, 1998
  • Undergraduate honors, University of Michigan, 1994

    • OSHA-Qualified General Industry Safety Trainer
    • Certified Forklift Operator

    • Lecturer, University of California, Los Angeles Department of Psychology
    • Instructor, University of California, Los Angeles Extension