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James Jay Todd, Ph.D.

Scientist

Human Factors

(310 ) 754-2711 tel
(310) 754-2799 fax

Los Angeles

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Professional Profile


Dr. Todd has expertise in working memory, attention, visual perception, cognitive capacity limits, awareness, decision-making, the interaction of emotions and cognition, and performance in low- and high-stress situations. His experience allows him to understand why our moment-to-moment awareness can be limited and how we can change our behavior to mitigate the potentially adverse consequences of such limits. He applies his knowledge and experience to investigate human performance with consumer products, motor vehicle accidents, slip/trip-and-fall incidents and eyewitness memory. Dr. Todd also performs evaluations of perception-response time, attention and visual conspicuity.

As part of his practice, Dr. Todd employs tools including eye tracking technology and low-light photography to help study human perception and attention. He is a skilled computer programmer who has programmed custom software for applications ranging from image processing to statistical analyses of large data sets.

Dr. Todd’s doctoral work focused on the rate at which information is encoded into, and how much information is maintained in, human visual working memory. He employed functional neuroimaging and behavioral techniques to track these working memory capacity-limited processes. As a postdoctoral researcher at the University of Chicago, he first investigated the susceptibility of cognitive processes to performance failure in high-stakes situations (“choking under pressure”). He used these findings to optimize novel behavioral interventions that minimize the possibly negative effects of social performance pressure.

  • Ph.D., Psychology, Vanderbilt University, 2008
  • B.S., Psychology, Vanderbilt University, 2001
  • Postdoctoral Researcher, University of Chicago, 2009–2011