Robert Sall

Robert Sall, Ph.D.

Scientist
Human Factors
Phoenix
  • CV (English)
  • Contact Card

Dr. Sall's expertise involves applying principles of basic cognitive psychology to help understand real-world failures of human performance and errors made during human-machine interactions. He is particularly fluent with methods used to measure driver cognition and has experience studying driver behavior in both simulated and on-road environments. As an affiliate of Exponent's Phoenix User Research Center (PURC), Dr. Sall is also experienced with methods for studying usability and user experience.

Dr. Sall received his Ph.D. in Psychology from NC State University. As a graduate student, his studies centered around visual attention and perception, decision making, hazard perception, trust in automation, and age-related cognitive changes. Dr. Sall utilizes his scientific background to service clients who seek forensic human factors analyses, as well as proactive ergonomic assessments.

CREDENTIALS & PROFESSIONAL HONORS

  • Ph.D., Psychology, North Carolina State University, 2020
  • B.S., Psychology, Florida State University, 2013
  • Human Factors and Ergonomic Society’s Training TG Student Grant Award, 2017

    Human Factors and Ergonomic Society’s Surface Transportation TG Student Paper Award Finalist, 2017

Publications

Sall, R. J., Wagner, R. B., & Feng, J. (2019). Drivers’ Perceptions of Events: Implications for Theory and Practice. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 63, No. 1, pp. 1996-2000). Sage CA: Los Angeles, CA: SAGE Publications.

Sall, R. J., & Feng, J. (2019). Dual-target hazard perception: Could identifying one hazard hinder a driver’s capacity to find a second? Accident Analysis & Prevention, 131, 213-224.

Feng, J., Sanchez, J., Sall, R., Lyons, J. B., & Nam, C. S. (2019). Emotional expressions facilitate human–human trust when using automation in high-risk situations. Military Psychology, 31(4), 292-305.

Sall, R., Choi, H., & Feng, J. (2018). Bringing older drivers up to speed with technology: Cognitive changes, training, and advances in transportation technology. In Aging, Technology and Health (pp. 81-111). Academic Press.

Sall, R. J., Wu, S., Spence, I., & Feng, J. (2017). Destination, seen unclearly: Relevance of head-up display information to driving is unrelated to its processing. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 61, No. 1, pp. 1899-1903). Sage CA: Los Angeles, CA: SAGE Publications.

Sall, R. J., & Feng, J. (2016). Better off alone: The presence of one hazard impedes detection of another in simulated traffic scenes. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 60, No. 1, pp. 1444-1448). Sage CA: Los Angeles, CA: SAGE Publications.

Sall, R. J., Wright, T. J., & Boot, W. R. (2014). Driven to distraction? The effect of simulated red light running camera flashes on attention and oculomotor control. Visual Cognition, 22(1), 57-73.

Presentations

Sall, R., Lefebvre, E., Neupert, S., & Feng, J. (2018). What Can Intraindividual Variability Teach Us About Dual-Target Visual Search? Journal of Vision, 18(10), 640-640.

Boot, W., Sall, R., & Wright, T. (2014). The Effect of Simulated Red Light Running Camera Flashes on Attention and Oculomotor Control. Journal of Vision, 14(10), 327-327.

Prior Experience

Human Factors Contractor, Dunlap and Associates, 2017-2019

Instructor (Biological Psychology), NC State University, 2018-2019

User Experience Research Intern, BB&T, 2018

Instructor (Psychology), Duke University's Talent Identification Program, 2016-2017

Academic Appointments

Graduate Instructor, Biological Psychology, North Carolina State University, 2018-2019

Graduate Teaching Assistant, Psychology, North Carolina State University, 2015-2018

Instructor, Psychology, Duke University’s Talent Identification Program (TIP), 2016-2017

Graduate Research Assistant, North Carolina State University, 2016-2017

Professional Affiliations

Human Factors and Ergonomics Society

American Psychological Association

Additional Information

Peer Reviewer

Human Factors Ergonomics Society Annual Symposium, 2017-2018

Guest Reviewer- PLOSONE (under advisor’s supervision)

CREDENTIALS & PROFESSIONAL HONORS

  • Ph.D., Psychology, North Carolina State University, 2020
  • B.S., Psychology, Florida State University, 2013
  • Human Factors and Ergonomic Society’s Training TG Student Grant Award, 2017

    Human Factors and Ergonomic Society’s Surface Transportation TG Student Paper Award Finalist, 2017