Erika Webb
Erika Noll Webb, Ph.D.
Managing Scientist
Human Factors
Denver

Dr. Webb is a cognitive neuropsychologist with expertise in attention, memory, perception, and information processing. Dr. Webb’s expertise lies in the research and development of consumer products with an emphasis on product design and user testing. She has extensive knowledge of user experience research methodologies and design principles. She has performed usability testing, user research, user interface design, workflow studies, contextual inquiries, and focus groups in domains such as the design of enterprise applications, accessibility, consumer products and user interfaces for various devices. She has held certification as a Scrum Master and Product Owner. She has overseen numerous hackathons on emerging technologies.

Prior to joining Exponent, Dr. Webb was a Director at Oracle Corporation where she managed user research and design teams for a variety of products in Oracle applications. Prior to Oracle, she was a founding partner of a usability consulting firm and researcher with another. Dr. Webb was a faculty researcher at the University of Colorado Health Sciences Center in the department of Neurology and Psychiatry specializing in Alzheimer’s research trials. She also taught in the department of psychology for the Metropolitan State University of Denver. She completed her Ph.D. at the University of Illinois at Urbana-Champaign, where she studied hemispheric differences in visual spatial processing.

CREDENTIALS & PROFESSIONAL HONORS

  • Ph.D., Psychology, University of Illinois, Urbana-Champaign, 1996
  • M.A., Psychology, University of Illinois, Urbana-Champaign, 1991
  • B.S., Psychology, University of Wisconsin, Madison, 1987

Publications

Webb E.N. (2013) Gamification: When It Works, When It Doesn’t. In: Marcus A. (eds) Design, User Experience, and Usability. Health, Learning, Playing, Cultural, and Cross-Cultural User Experience. DUXU 2013. Lecture Notes in Computer Science, vol 8013. Springer, Berlin, Heidelberg

Webb E.N., Cantú A. (2013) Building Internal Enthusiasm for Gamification in Your Organization. In: Kurosu M. (eds) Human-Computer Interaction. Applications and Services. HCI 2013. Lecture Notes in Computer Science, vol 8005. Springer, Berlin, Heidelberg

Kumar, J, Herger, M, Deterding, S, Schnaars,S, Landes, M, Webb, E. Gamification @ Work. CHI '13 Extended Abstracts on Human Factors in Computing Systems, 2427-2432

Webb, E, Ó Broin, U, Balasubramanian, G, Webb, J. WHAM! POW! Comics as User Assistance. Journal of Usability Studies, May 2012: 105-117.

Webb, E N, Matsil, R, Sauro, J. Benefit analysis of user assistance improvements. CHI '11 Extended Abstracts on Human Factors in Computing Systems, 841-850.

Banich, M. T., & Noll, E. L. (1993). Target detection in left and right hemispace: Effects of positional pre-cuing and type of background. Neuropsychologia, 31(6), 525-545.

Presentations

Webb, E. Moving Gamification from Concept to Design to Development in Enterprise Applications. Gamification Summit April 2013.

Webb, E, Cantú, A, and Subramanian Arora, S. Uses of Smartphones by Digital Natives: The Case of “Within Generation” Differences, UXPA 2013 Washington DC.

Webb, E. Enterprise User Experience: Making Work Engaging at Oracle. Gamification Summit June 2012.

Webb, E, Ó Broin, U, Matsil, R, Pattison, L and Cummins, M. Oracle Mobile User Assistance Testing. HCI International July 2011.

Webb, E and Ó Broin, U. Using Comics to Present DITA Concepts. DITA Europe November 7, 2011.

Patents

US Patent No. US9,623,333 B2 Method and Mechanism for Implementing a Gamification Application April 18, 2017, Pattison,L, Webb, E, Ó Broin, U, Aguilar, A, Lopez, E, Gonzalez, E, Cantu, A.

Prior Experience

Director UX, Oracle USA

Managing Partner, Quintus Design

User Experience Researcher, Lextant

Faculty Associate Researcher, Department of Neurology and Psychiatry, University of Colorado Health Sciences Center

Professional Affiliations

ACM SIGCHI - Special Interest Group on Computer-Human Interaction

Project Experience

Dr. Webb uses research to understand how to address and solve business needs. She has extensive experience with a wide variety of usability methodologies including but not limited to:

• A/B testing
• Affinity diagramming
• Brainstorming
• Card sorting
• Contextual inquiry
• Cost-benefit analysis
• Design guidelines
• Ethnographic studies
• Expert evaluation
• Field study
• Focus groups
• Heuristic evaluation
• Interviews
• Paper prototyping
• Participatory evaluation
• Patterns
• Personas
• Pixel perfect design
• Prototyping
• Questionnaires
• Rapid prototyping
• Remote testing
• Scenarios of use
• Storyboarding
• Style guides
• Surveys
• Task analysis
• Usability testing
• Use cases
• User stories
• Wizard of oz

In addition, she has expertise in the following areas:

• Data-driven UX
• Innovation events
• Design Jams
• Hackathons
• Gamification
• Evidence-based design
• Information architecture
• Product design and innovation
• Agile
• Scrum (Certified Scrum Master, Certified Product Owner)


CREDENTIALS & PROFESSIONAL HONORS

  • Ph.D., Psychology, University of Illinois, Urbana-Champaign, 1996
  • M.A., Psychology, University of Illinois, Urbana-Champaign, 1991
  • B.S., Psychology, University of Wisconsin, Madison, 1987