The value of Exponent UX
Whether it's a tractor trailer, e-scooter, or an automated vehicle, the costs to bring automotive products to market are high, and failures can have far-reaching consequences. Safety and compliance are critical to reducing risk of injury to users and legal and financial exposure to companies across the entire value chain, including large and small manufacturers, suppliers, vehicle operators, and insurers.
A scientific approach to UX
Exponent UX offers sophisticated, rigorous research designed to address these issues head on. We rely on deep scientific expertise, trusted methodologies, and extensive capabilities to help give you a detailed understanding of how people perceive and interact with your products — not how you think they do or even how they say they do, but how they actually do.
Our highly credentialed scientists and researchers have unsurpassed UX expertise, with degrees in human factors, cognitive and perceptual psychology, ergonomics, biomechanics, computer vision, vehicle engineering, and other related areas. They're armed with an unparalleled array of advanced UX research technologies and methods, including motion-capture and eye-tracking capabilities with millisecond and sub-millimeter accuracy, as well as bioelectric and psychophysiological sensing and biosignal processing, including electrocardiogram (EKG), electrodermal activity (EDA), and facial electromyography (fEMG).
How we can help
With our unparalleled team of professionals, our broad and deep sector expertise, and our rigorous empirical research methodologies, we can help you protect your investments in your products and your brand. We can help you analyze how designs, interfaces, or entire user experiences can be bettered to improve safety, reduce failures, increase efficiency, satisfy regulatory requirements, and boost customer satisfaction, ranging from advanced driver assistance systems (ADAS) to software and hardware user interfaces.
Bottom line: we can help you make sound, data-driven design and development decisions, reduce time to market, increase the lifetime value of products, and reduce exposure to litigation and loss. Whether you're designing or manufacturing a new automotive product; having regulatory compliance, warranty, or recall issues with a new or current product; or experiencing challenges with your facilities or concerns related to the health and safety of your customers or employees, Exponent UX can help.
Our Automotive UX Services
In-Vehicle User Interface Design Evaluation
Driver Understanding and Emerging Technologies Assessment
Ergonomics and Design-Based Considerations for Diverse Driver Populations
Health and Safety Risk Assessments
In-Vehicle & Virtual Visually-Induced Motion Sickness (VIMS) Research
Quantitative Human Driver Dynamics & Behavioral Modeling
Our Centers for Scientific User Research (CSUR) in Phoenix are co-located onsite at Exponent's Test & Engineering Center. CSUR includes a specialized UX suite equipped with Command & Test Observation (CATO) capabilities that allow us to remotely monitor in-vehicle activities from our two-mile vehicle test track or any of our other specialized vehicle testing areas. Through a combination of onboard and remote observation, we conduct sophisticated analyses of user interaction with vehicle components, advanced driver assistance systems (ADAS), safety-critical control systems, and more.
Selected Additional Capabilities
The product or process journey for Exponent UX clients is often unique and multifaceted, extending to questions or challenges that fall beyond scientific user research. Our clients not only benefit from our unsurpassed UX expertise but can seamlessly draw upon Exponent's more than 90 engineering and scientific disciplines for comprehensive, end-to-end support.