Academic Credentials
  • Ph.D., Psychology, Washington University in St. Louis, 2015
  • M.A., Psychology, Washington University in St. Louis, 2011
  • B.A., Psychology, University of California, Los Angeles (UCLA), 2008
Licenses & Certifications
  • Certified Forklift Operator for Sit-Down Counterbalanced Forklifts
  • Certified English XL Tribometrist (CXLT)
  • OSHA #510 Occupational Safety And Health Standards For The Construction Industry
  • OSHA #511 Occupational Safety and Health Standards for General Industry
Academic Appointments
  • Instructor, Department of Psychology, Washington University in St. Louis
Professional Honors
  • Dissertation Fellowship Award, Washington University in St. Louis
  • Outstanding Teaching Assistant Award, Washington University in St. Louis
  • Graduate Fellowship Award, Washington University in St. Louis
  • Research Fellowship Award, University of California, Los Angeles
Professional Affiliations
  • Human Factors and Ergonomics Society (HFES)
  • Society of Automotive Engineers (SAE)
  • The Psychonomic Society
  • International Association for Metacognition

Dr. Bui uses his experience related to human cognition, including attention, reaction time, memory, and decision making to evaluate perceptual and behavioral issues that contribute to accidents. He has specialized expertise in assessing visibility and conspicuity issues, and has applied this knowledge to incidents involving automobiles, pedestrians, motorcycles, bicycles/scooters, and tractor-trailers. He performs general assessments of roadway environments that include analyses of lighting, glare and sightline evaluations as they may relate to human behavior in vehicle accidents and pedestrian slip/trip-and-fall scenarios, and other premises liability claims. Dr. Bui is also active in research on various topics in human factors, including driver looking behavior, perception of hazards, divided attention, and witness memory of events.

As a trained psychologist, Dr. Bui applies his education and expertise to evaluate risk perception and decision-making as it relates to premises use, product interactions, and warnings compliance. He combines his knowledge of human behavior with his industrial training (OSHA, CXLT) to evaluate how the behavior of individuals may contribute to industrial and occupational accidents.

Additionally, Dr. Bui oversees projects employing various methodologies (human-subjects testing, inclusive literature reviews, quantitative injury and risk analyses) and has experience coordinating and carrying out large-scale usability testing of consumer products. He combines this experience with customized programming methods that leverage online platforms for various applications, including questionnaire surveys, experimental studies, and comprehension testing to help understand human behavior across a variety of different contexts.

Dr. Bui received his Ph.D. from Washington University in St. Louis, where his research focused on how cognitive processes and decision making are influenced by individual limitations in age, attention, speed, experience, and memory. His work has addressed various topics regarding human behavior, including memory accuracy, visual-spatial learning, metacognition, and complex skill acquisition. Dr. Bui has also been extensively involved in the development and publishing of crowdsourcing techniques used to collect large-scale datasets, which has allowed researchers to supplement traditional laboratory methods with more cost- and time-efficient procedures.