CAPABILITY | HUMAN FACTORS

Biosensor Integration & Biosignal Processing for UX Research

Exponent scientists attach bio sensors to a young person in a user experience lab to monitor movement.

Access product usage data to gain valuable UX insights

Participants' subtle emotional reactions — captured through psychophysiological recording and biosignal data — provide objective insights, including what is truly appealing and stimulating or unpleasant and troubling to users about a product experience. Exponent's human factors scientists employ biosignal research in user experience studies to give designers and engineers a window into the mind.

How does biosignal data and research provide deep UX insights?

Exponent's human factors scientists integrate psychophysiology, eye-tracking, and video-capture technologies with data analysis algorithms to extract relevant data related to user experience across diverse demographics and in various conditions.

Exponent's evaluations include detailing participants' emotional and physical responses to different media and monitoring physical and mental states of vehicle operators and passengers. We assess cardiac activity such as heart rate and heart rate variability (electrocardiogram), galvanic skin response (electrodermal activity), and facial electromyography (fEMG).

Exponent's biosignal data research is particularly valuable for clients working in advertising, gaming, movie-video streaming, and social media content, as well as the emerging field of autonomous, self-driving vehicles.

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