How does biosignal data and research provide deep UX insights?
Exponent's human factors scientists integrate psychophysiology, eye-tracking, and video-capture technologies with data analysis algorithms to extract relevant data related to user experience across diverse demographics and in various conditions.
Exponent's evaluations include detailing participants' emotional and physical responses to different media and monitoring physical and mental states of vehicle operators and passengers. We assess cardiac activity such as heart rate and heart rate variability (electrocardiogram), galvanic skin response (electrodermal activity), and facial electromyography (fEMG).
Exponent's biosignal data research is particularly valuable for clients working in advertising, gaming, movie-video streaming, and social media content, as well as the emerging field of autonomous, self-driving vehicles.
Our Capabilities Are Unparalleled
With expertise in over 90 disciplines and hundreds of capabilities, tools, and methodologies — we get to the root of even the most complex challenges and give you the objective answers you need.
Our global and comprehensive expertise across industries gives us a deep understanding of current challenges, best industry practices, and the implications of emerging technologies.